Tiger Marketing

Who are you and what do you do?

I’m Louise Stevenson, founder of Tiger Marketing, a full-service creative marketing agency dedicated to helping businesses stand out and ROAR louder.

Since 2013, we’ve helped brands be seen, be heard, and most importantly, be remembered.
I founded Tiger with a simple goal. Work with brilliant people, push boundaries, deliver exceptional results, and have fun doing it all.
Everything begins by understanding who a brand truly is. We uncover what sets them apart, sharpen their messaging, and bring it to life through strategic, creative marketing that connects with the right audience, on the right channels, at the right time.

Give us an insight into you as a person…

I’m a chartered marketer with more than twenty years of experience and an unapologetic love for bold ideas, sharp messaging, and beautifully executed strategy.

I’m naturally organised, slightly obsessive about detail (yes, I will spot that typo), and endlessly curious about what makes people think, feel, and buy. Psychology fascinates me, which is why I love helping clients uncover what they really want to say, even when they are not quite sure themselves.

I’m fiercely proud of the Tigers, passionate about supporting women in business, would say my greatest strength is communication and my superpower is listening. (Also, dad jokes crack me up!)

What makes Tiger Marketing different?

One simple philosophy shapes everything we do. No two tigers have the same stripes, and no two clients receive the same solution.

In more than a decade, we have never offered off-the-shelf packages or recycled campaigns. Every strategy, every idea, and every creative direction is built from scratch around the individual business, its audience, and its goals.

We look at the science behind the marketing: we combine research with a deep understanding of what a business stands for and wants to achieve. The result is marketing that is distinctive, authentic, and impossible to replicate.

What does a typical week look like for you?

Every day is different, because all our clients are different. From steel fabricators to designer watches, from baby changing mats to solar energy, from women’s fashion to fuel.
One week we could be interviewing an astronaut, another we’re hand-sealing bespoke invitations with wax. From photographing live events, attending topping-out ceremonies for new property developments, or brainstorming advertising campaigns.
We don’t have a typical week; life at Tiger is often unusual and unpredictable, but always busy, fun, and packed with hard work – exactly how we like it.

What do you enjoy most about your work?

Seeing clients get excited about their marketing!
Giving business owners confidence and helping bridge the gap between what they want to achieve and how they make it happen. Bringing their entire teams on the marketing journey, building buy-in, and helping businesses elevate to the next level.
Taking a business from good to great is exactly why we do what we do. It’s ROARsome!