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Digital experts guiding West Sussex businesses to Recover and Rise

Benefits of getting your business online

Taking a business online or trying to grow a business can seem daunting to begin with, however is far easier than people may thank…

At this point in time, more and more people are working from home and spending more time and money, online. Web searches are in. If you want to be seen, your business needs to be online. It needs a website that looks professional and the opportunity for consumers to purchase your goods/ services online. E-commerce is constantly growing and expectedly, it’s big right now. You can save time and money by setting up a website so you can boost sales at the click of a button. If you provide a service, creating an engaging online presence with information about your company will allow customers to get to know the story behind your product, doing the selling for you, which leads to more cash.

Not online?

If your business is not utilizing the tools available to them online then you could be facing some problems as time goes on. Is your website the same website that you have had for many years? Updating your website is key to showing off what you have to offer and if you are using old photographs and content then you are not maximizing your potential for conversions. To improve online presence in 2021 you need to make sure that you are posting engaging content and not just posting constantly about people getting in touch, as this will not achieve much, However, try to use video content as this can work extremely well and you need to attract your customer’s attention. Try to get them involved in the conversation by asking questions, using polls on social media, and updating your website with engaging content. This will go a long way.

In the past year, many companies, such as Google, have released are lots of free workshops and online short courses to help businesses boost their online presence. The effects of the Covid-19 pandemic are still being felt by businesses today so it is important to keep this support going to help the rise and recovery of businesses coming out of the pandemic.

Free workshops

SME Digital Accelerator is a fantastic program that has been pulled together to help businesses within West Sussex reach their potential. Today, it is essential to stay connected with clients and partners, therefore, being easily accessible to external entities interested in what your business offers. Being able to ensure that your business gains a digital presence not only makes you accessible but also enables your business to be flexible when it comes to conducting business.
See below for more details on the SME Digital Accelerator workshop.
Free online workshops start in September to help West Sussex businesses maximize the impact and accessibility of digital technologies.
The Recover and Rise SME Digital Accelerator program is a four-part series comprising more than 25 online workshops:
Series 1: Getting Online
Series 2: Customers and Marketing
Series 3: Systems and Productivity
Series 4: Growth Expansion and New Products.
The aim is to help Small and Medium-sized Enterprises (SMEs) utilize digital tools and gain expert knowledge and advice on how best to grow their online presence, attract and retain new customers and work more productively.
Workshops start on 9 September and will take place at 12pm on Tuesdays and Thursdays. They will run through to January 2022.

The program of workshops has been devised by local digital experts Freedom Works, always possible, and Creative Bloom and is being delivered in partnership by West Sussex County Council and the West Sussex district and borough councils.
Please note: businesses have to be located within West Sussex to be eligible for these workshops. Interested organisations can sign up for any or all of the sessions.

Program overview
Series 1 – Getting Online: The Webinars in Series 1 covers everything you need to know to set up and maintain your business’s online presence to a professional standard.
Series 2 – Customers & Marketing:
Everything you need to know to enhance your online presence to take your business to new marketing heights.
Series 3 – Systems & Productivity
Everything you need to know about streamlining your business workflow and productivity with digital tools.
Series 4 – Growth, Expansion & New Products
Everything you need to know about using digital tools to innovate and grow your business.
Link to Programme Events