Wednesday 10 March 12:30 – 13:00
In this 45 minute webinar, Heidi Swigon, co-founder of Purmön, shares her practical tips on how to ‘write stuff that works’.
She explains how to pair creativity with strategic thinking to write content that works for your business. She will also share practical tips and tricks on how to approach website content, marketing, your advertising assets and social media so that they perform more effectively and efficiently – WEBINAR recording.
She shares some useful resources to improve your content https://gathercontent.com/ and https://readabilityguidelines.co.uk/ and the importance of writing and refining your content and proof reading it at least twice to avoid typos and errors. She also takes a look at good and bad examples of display advertising – keeping your message clear via the text and pictures, consistency in your message and the importance of a clear ‘call to action’.
As a Copywriter and Content Strategist, Heidi knows how to create content that works for real people. To date, she has helped set up a digital travel magazine, written epic copy for MoneySupermarket and worked for a global agency with clients across the UK, US and EMEA.
She recently founded Purmön with her business partner Max Vinall. Together, they deliver performance-driven content. This is content created in context, designed to meet your business goals and the needs of your audience.